Match the audience to the brand.
Review target countries, language, content category and audience relevance when building an overseas KOL shortlist.
ABOUT / OVERSEAS KOL MARKETING
Built for brands
going global.
We help Chinese brands plan and coordinate overseas KOL and influencer campaigns, from market briefs to localised content and performance review.
WHO WE SUPPORT
Chinese brands.
Overseas audiences.
We work around the needs of Chinese companies introducing products, apps and services to overseas markets through KOL marketing.
Our role is to connect the campaign objective with a relevant market, an appropriate creator shortlist and a coordinated content plan.
Brand teams get a defined brief, clear collaboration steps and a reporting framework that keeps delivery connected to the original goal.
OUR APPROACH TO OVERSEAS MARKETING
Your brand story.
An overseas audience.
A local voice.
Market context, relevant KOLs and coordinated campaign delivery.
WHAT GUIDES A KOL CAMPAIGN
The right market.
The right match.
Localisation begins in the brief.
Connect the product message with the market’s language, use cases and content formats before creators begin production.
A process the brand team can follow.
Define deliverables, approvals, posting schedules and review points so each part of the campaign has a shared direction.
YOUR NEXT OVERSEAS CAMPAIGN