MARKET & KOL STRATEGY
Plan
Define the audience, market and influencer approach before committing to campaign delivery.
Strategy project- Overseas market and audience brief
- Platform and KOL selection criteria
- Campaign direction and reporting goals
OVERSEAS KOL CAMPAIGN PLANS
Plan. Launch.
Keep growing.
Choose market planning, a defined overseas influencer launch or ongoing KOL campaign support for your Chinese brand.
OVERSEAS CAMPAIGN DELIVERY
Launch
Coordinate a defined KOL campaign around your product launch and target overseas audience.
Campaign-based- KOL shortlist and collaboration scope
- Localised briefs and publishing plan
- Campaign coordination and review
ONGOING KOL SUPPORT
Scale
Build a continuing influencer programme with regular content planning and campaign learning.
Ongoing support- Ongoing KOL coordination
- Content calendar and campaign support
- Performance reviews and next steps
A FEW USEFUL DETAILS
Before we
get started.
How is an overseas KOL campaign scoped?+
We start with the product, target countries, audience, objective, budget and launch timing. Deliverables, KOL collaboration terms, responsibilities, timeline and fees should be agreed in a proposal before work begins.
Are creator fees included?+
Creator fees, usage rights and production costs depend on the selected collaborators and deliverables. These should be clearly identified in the proposal, rather than assumed to be part of a standard package.
Can we begin with one overseas market?+
Yes. A defined target market, audience and product launch can provide a focused starting point for KOL selection and a campaign review before considering a wider programme.
What do you need for an initial campaign discussion?+
Share your product or service, target countries, desired audience, preferred platforms, budget range and launch timing. You can leave undecided items open for the initial planning discussion.
YOUR NEXT OVERSEAS CAMPAIGN