OVERSEAS KOL & INFLUENCER MARKETING
Your market.
Your KOL campaign.
Market strategy, overseas KOL matching, localised content and campaign reporting for Chinese brands expanding internationally.
Request a KOL campaign plan
01Overseas market & KOL strategy
Build a plan for your target market.
Define the audience, campaign objective and platform mix for your brand’s overseas expansion.
- Target-market and audience brief
- Local context and platform planning
- Campaign message and measurement goals
02KOL discovery & matching
Find overseas KOLs who fit your brand.
Shortlist overseas influencers by audience location, language, content category and brand fit.
- KOL discovery and audience-fit review
- Creator shortlist and collaboration scope
- Outreach, briefing and relationship coordination
03Localised content & campaign delivery
Bring your product story to local audiences.
Coordinate KOL briefs, localised content, approval steps and publishing schedules around your launch.
- Product stories and creator briefs
- Localised video and content coordination
- Content review and campaign publishing plan
04Performance reporting & optimisation
Connect campaign data to your objective.
Review reach, engagement, traffic and conversion data where available, then plan the next campaign step.
- Reach, engagement and content review
- Traffic and conversion measurement plan
- Campaign report and optimisation recommendations
CAMPAIGN SUPPORT THAT FITS YOUR STAGE
One overseas launch.
Or ongoing KOL campaigns.
Start with a market and objective. The scope can cover strategy, a defined influencer launch or continuing KOL collaboration and reporting.
Explore KOL campaign plans